China has the world's largest beer consumption market

Release time:2019-01-19
Abstract:

I don’t know when, from the mainstream beer brands, mor […]

I don’t know when, from the mainstream beer brands, more and more imported beer and craft beer appeared on the table of Chinese consumers, especially young consumers. The taste is novel, the variety is diverse, and the channels are easy to make them quickly. Bringing together a group of fans will bring challenges to the relatively stable domestic beer market. China has the world's largest beer consumption market. What changes have occurred in China's beer industry in the face of “spoilers”? Where will the future go?
The reporter recently conducted a survey on this.
  Recently, the reporter visited a number of commercial supermarkets and dining places in Beijing to see that consumers' choice of beer has different characteristics in different regions and different channels.
The reporter found in a number of e-commerce platforms such as Tmall, Jingdong and No. 1 stores that imported beer accounted for more than half of the top ten beer products. Some imported beer is sold at low prices in the form of group purchases and spikes, and its sales volume is extremely impressive. In terms of online traditional sales channels, there are different scenes.